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Brad Carrera
Head of Research
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John Doyle
Head of Analytics

UX research should be wholistic. If your team is only considering app store reviews and net promoter scores then you’re leaving a wealth of actionable insights on the table. The secret sauce that drives the most successful product development teams involves leveraging a combination of qualitative and quantitative research to understand what their users are doing and why they’re doing it.

Customer research lends itself well to the triangulation that taking a mixed-methods approach to research provides. Understanding how these different research methods compliment one another increases the usefulness and validity of research findings and leads to better products that users love.

What you'll learn:

  • The difference between qualitative and quantitative research
  • Why understanding your question is the first step to applying the correct research method
  • How analytics can be used to create and test research hypotheses
  • How qualitative research leads to hypothesis driven product development
  • How applying qualitative and quantitative UX research eliminates blind spots and leads to more predictable product success
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