Free Downloadable Resource
A condensed, comprehensive guide to implementing qualitative and quantitative research that enhances digital products
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Written by: 
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Brad Carrera
Head of Research

Personas do more than inform marketing copy. At their core, user personas inspire empathy in UX design and development teams to promote better CX and successful digital products. 

What you'll learn:

  • A clear definition of user personas 
  • How user personas improve digital efforts
  • Techniques and best practices your company can use to create custom user personas

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